This gets to the heart of the advantage visual communication has: it immediately engages the emotions of the viewer. The effect is to make the content aesthetically pleasing, meaning it is more likely that a viewer will read and retain the information. But graphic designers will take that block of raw text and use their expertise to creatively style and format the information. We’ve talked about how graphic design uses visuals to convey information, but how does it accomplish this? If information is what we are after, a block of explanatory text would get the job done. While this has brought many new disciplines into the graphic design field, the underlying principles and purpose of visual communication have remained the same through the ages. Now, it no longer describes a fixed thing, but something that can change, something that the viewer can literally interact with. The digital age brought about a subtle shift to the way we define graphic design. Thus, the formal practice of graphic design emerged alongside a growing commercial economy, and it has been most often used for the purpose of advertising and branding ever since. The early 1900s was also not that long after the advent of big corporations, rising out of the Industrial Revolution of the previous century. Many of the conventions that would become associated with the term-how to handle form, material, typography, and color-would also be established in academia, notably the famed Bauhaus school in the 1920s. But when the term first showed up in an academic context, this foundation was laid for graphic design to become a formalized process, strategy, and even philosophy that could be learned. Graphic design as an unnamed concept, of course, existed long before then. The first recorded usage of the term was in a 1908 San Francisco educational trade manual for printers and a 1918 California School of Arts and Crafts, Berkeley advertisement for a course on “Graphic Design and Lettering.” In the grand scheme of human history, art and communication, “graphic design” is a relatively recent concept. Label/packaging design – communicates product informationĪ brief history of the word “graphic design” By Dusan Sol.Advertisement design – communicates the intended experience of a product for sale.Cover design – communicates the contents of a book/album/magazine.Print design – communicates order and importance of written information.Web/app design – communicates navigational cues, interactions, and written content.Logo design – communicates a brand’s identity.To better understand this, let’s take a look at some common examples of graphic design’s sub-disciplines and the different information being conveyed: Graphic design is about leveraging aesthetics to help an audience digest sometimes complex content. It can describe both a concept and a physical thing: specifically, it is an academic subject, a practice, an industry, a product and a purchasable service. Graphic design is an interdisciplinary profession that involves strategically using aesthetic principles to give order and meaning to visual content. To make things easier, we’ve put together this guide delving into what the word “graphic design” does and does not mean. That task is made extra difficult when so many new design roles and niche terms are constantly being added to the pool. Given that graphic design intersects with so many aspects of a business -marketing, sales, branding, and customer relations to name a few-it is important to understand what exactly it is we are talking about when we reference this term. So what is graphic design anyway? By OrangeCrush To some, it is the overriding label to describe almost any other discipline containing the word “design.” And for others, it can even encompass art itself. Depending on whom you ask, it might exclusively refer to analog (or printed) design products. Graphic design is the practice of visual communication, using imagery to convey information and concepts to a viewer.
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